Flying Blind on Co-Sell Motions? / Flying Blind on Ecosystem ROI? / Flying Blind on Partner Pipeline?
PartnerGTM.ai turns your B2B ecosystem into a revenue machine — AI-powered co-sell execution, partner matching, and GTM motions that actually close deals.
We Help B2B ISVs Stop Leaving Ecosystem Revenue on the Table
Your partners are out there. Your pipeline is waiting. We make the connection happen — fast.
We work with founders and cross-functional leaders to design ecosystem partnership strategies that actually drive revenue. Our mantra: Execute from Day 1.
We use AI to surface partner insights, automate co-sell workflows, and accelerate time-to-revenue inside B2B app ecosystems. No fluff. Just smarter motions and measurable results.
It starts with our Workshop Assessment. We dig into your goals, your challenges, and where AI can sharpen your partner motion for faster, stronger outcomes.
AI That Actually Does the Work.
Not just dashboards. Real execution.
AI-Powered Partner Matching
Find the right partners fast. AI scores fit, overlap, and revenue potential so you can move with confidence.
Predictive Co-Sell Intelligence
Spot the best deals before they cool off. AI brings the right opportunities to the top.
Automated Partner Workflows
Kill the handoffs. AI keeps teams aligned, moves deals faster, and cuts the busywork.
AI-Driven GTM Optimization
Double down on what wins. AI shows what’s working and where to push harder.
"S-Docs #1 AppExchange Rated Document Generation & eSignature engaged PartnerGTM.ai in the fall of 2019 to help create a partner program. After our initial engagement PartnerGTM.ai helped us focus and execute on OEM and Reseller partnerships. Today over a dozen leading Salesforce ISVs are leveraging S-Docs for Document Generation & eSign. Our OEM/Reseller partnerships are generating significant ARR and growth. We are thrilled to have added hundreds of net new successful customers via our partners, many of which we would not have onboarded to the S-Docs Document Platform without executing on our OEM Strategy."
— Dan Peganovic, Founder & Chairman, S-Docs
Your Ecosystem Is a Goldmine. We Help You Dig.
Stop guessing which partners move the needle. Start executing with precision.
Don't Take Our Word For It.
But seriously, our clients are kind of obsessed.
"MaestroQA was in need of BD & Alliance help in 2021, we connected with PartnerGTM.ai to help us accelerate our CoSelling with partners. They quickly engaged partner constituencies across both the Zendesk and Salesforce ecosystems. PartnerGTM.ai immediately began executing and collaborating to build pipeline with our key partners. PartnerGTM.ai helped us elevate our partnership to a more strategic level with a major player in the CRM, which quickly helped us Identify & Close two 6 Figure CoSell opportunities. Ultimately, they helped us recruit a VP of Alliances Leader."
— Vasu Prathapati, CEO & Founder, MaestroQA
"Sift engaged with PartnerGTM.ai to help define and execute our partner strategy. PartnerGTM.ai started working immediately, helping Sift accelerate our relationship with the Microsoft for Startups organization. As a result, we received Azure Platform Credits, became a managed partner, quickly attained IP CoSell status and ultimately were promoted to the Pegasus Program within the Microsoft for Startups organization. Without the help of Peter and his team, we would not have accomplished so much traction."
— Larry Angeli, CEO, Just Sift
"PartnerGTM.ai has a rich B2B network, and deep in the arena of partnerships for SaaS companies. They helped Highspot develop our Partnership Taxonomy and Ecosystem-tiering strategy and helped us to scale our overall partner alliance program. We found their work to be thorough, insightful, and timely."
— John Perera, CMO, HighSpot
Successful Partnerships Requires Informed Cross Functional Execution
Cross Functional Partnership Execution
Partnership Value Chain
The Playbook Is Right Here.
Everything you need to build, scale, and win with B2B ecosystem GTM.
We bring 50+ years of GTM and revenue execution across leading B2B ecosystem platforms — now supercharged by AI. PartnerGTM.ai combines deep expertise across horizontal and industrial markets, including CRM, HR, ERP, Procurement, Field Service, Customer Experience, Financial Services, Healthcare, Travel, Life Sciences, Construction, Non-Profit, State & Local, Federal, and K-12. We help ISVs use AI to move faster on partner discovery, co-sell execution, and ecosystem revenue in every vertical.
Our Ecosystem Partners
Case Studies
Taxonomy & Tiering Strategies
Salesforce Ecosystem Partner Taxonomy & Tiers
Tier 1
Tier 2
Tier 3
HR Tech Example Partner Taxonomy & Tiers
Tier 1
Tier 2
Emerging
Partner?
Workshop APP & Platform Ecosystem Assessment & Modeling
PartnerGTM.ai collaborates with clients to craft an execution plan for creating and engaging APP & Platform Ecosystems. We help foster cross functional alignment, focus on where to invest time, resources and how to position your companies as a valued OEM, Reseller or Co-Sell partner. The execution plan is a collaboration of a shared vision for building, executing and maintaining successful partner ecosystem. Our approach is to build a plan that leverages your organization's Cross Functional strengths, while providing a proven methodology to accelerate your organizations successful GTM execution within the ecosystems you embrace.
We not only accelerate time to market, awareness and successful execution, but help ensure your investment is prudent based upon your market opportunity. We will start our engagement with a workshop where we review your current partnerships, processes, GTM, etc.
The goals of the workshop are to expose strengths vs. weaknesses, to access and align the cross-functional organizations preparedness for creating and or engaging with a Ecosystem. By the conclusion of the workshop PartnerGTM.ai and your cross functional leadership will understand the opportunity and challenges of successful GTM with partners.
In today's AI-driven landscape, we also help clients assess how artificial intelligence can be embedded into their partner ecosystem — from AI-powered partner matching and predictive co-sell signals to automated workflows that scale GTM execution without adding headcount.
Sample Questions:
- Do you have partners today and what types of partnership are in place? Referral, Resell, OEM, Co-Sell, Affinity?
- Does your solution fit into a App-Platform Ecosystem?
- What markets/verticals do you aspire to lead in?
- Do you have a CoSell motions in place? If so, are you consistently generating Pipeline that converts to Revenue?
- What 3 Partners come to mind when you consider your CoSell Success with Partners?
- Do you have the budget and patience…as this is a journey?
- Are you under a competitive threat or are you trying to create an advantage?
- What have been your biggest disappointments in your overall execution to date?
- Where have you been pleasantly surprised?
- Are you currently leveraging AI tools within your partner or co-sell motions? If so, how?
- How are you using data and AI signals to prioritize which partners to invest in?
- What role do you see AI playing in your partner ecosystem strategy over the next 12–24 months?
Testimonials
"MaestroQA was in need of BD & Alliance help in 2021, we connected with PartnerGTM.ai to help us accelerate our CoSelling with partners. They quickly engaged partner constituencies across both the Zendesk and Salesforce ecosystems. PartnerGTM.ai immediately began executing and collaborating to build pipeline with our key partners. PartnerGTM.ai helped us elevate our partnership to a more strategic level with a major player in the CRM, which quickly helped us Identify & Close two 6 Figure CoSell opportunities. Ultimately, they helped us recruit a VP of Alliances Leader, while continuing to contribute to help with our CoSell motions at the field level."
— Vasu Prathapati, CEO & Founder, MaestroQA
"Sift engaged with PartnerGTM.ai to help define and execute our partner strategy. PartnerGTM.ai started working immediately, helping Sift accelerate our relationship with the Microsoft for Startups organization. As a result, we received Azure Platform Credits, became a managed partner, quickly attained IP CoSell status and ultimately were promoted to the Pegasus Program within the Microsoft for Startups organization. In Microsoft's 2023 year we were highlighted in Satya Nadella's presentation at Microsoft Build and Microsoft Inspire. Without the help of Peter and his team, we would not have accomplished so much traction."
— Larry Angeli, CEO, Just Sift
"PartnerGTM.ai has a rich B2B network, and deep in the arena of partnerships for SaaS companies. They helped Highspot develop our Partnership Taxonomy and Ecosystem-tiering strategy and helped us to scale our overall partner alliance program. We found their work to be thorough, insightful, and timely."
— John Perera, CMO, HighSpot
"S-Docs #1 AppExchange Rated Document Generation & eSignature engaged PartnerGTM.ai in the fall of 2019 to help create a partner program. After our initial engagement PartnerGTM.ai helped us focus and execute on OEM and Reseller partnerships. Today over a dozen leading Salesforce ISVs are leveraging S-Docs for Document Generation & eSign. Our OEM/Reseller partnerships are generating significant ARR and growth."
— Dan Peganovic, Founder & Chairman, S-Docs
Flying Blind on Partner Revenue?